Thank you, everyone. Just waiting for a few more attendees to join, and then we'll get started with the Product Office Hour. All right. Let's kick off the session. Welcome, everyone. This is the Product Office Hour for DQM. Today, after a quick introduction, we will cover the latest releases in DQM, so the latest new feature. I will talk you through what else is coming up this year. Then I will talk about how you can optimize your website for the generative engines. If you don't even know what generative engines are, no worries. I will talk you through all of that. And last but not least, we'll cover an update on the European Accessibility Act. What is DQM Product Office Hour? It's a quarterly webinar for all DQM customers, users, and your internal stakeholders, where we cover new and upcoming features. I share exciting demos and outlooks and trends. And very often, we bring experts for Q&A sessions. Last quarter, we had our internal Crown Peaks accessibility expert who explained to us European Accessibility Act in a bit more detail. So definitely more exciting experts coming in the future. After this webinar, we'll have one more in November and the one after that in February. So definitely stay tuned. And of course, I will strongly encourage you to ask questions. So for that, there is the Q&A available to you. So please note down your questions and comments and I will have a look at them towards the end of the session. Before we get started, a very important notice that our Crown Peaks community, so a portal where we hold our knowledge base about DQM has been moved to a new home, which is the Zendesk Guide. So it will be the new home for all of the information and guides on DQM. What you will find there is that when you open support.crownpeak.com, you will find all different sections for all different products within the Crown Peaks portfolio. So definitely our big goal was to consolidate and focus. Release notes for DQM will be also transferred to the new tool. So definitely head to support.crownpeaks .com and under digital quality management, you can see it in the bottom left corner. You can find all your guides and relevant information for DQM. Now on to the recent releases. So definitely a very, very good year, very exciting year in DQM. So we started the year strong with AI powered summaries. I will talk about that feature in a second. We have also included, yes, let me add more information to this. We have also included the German language support. So you can view DQM interface in German as well. We have introduced a new capability for our scanner. So scanning behind login. This will be relevant, especially to those who have sites that are hidden behind cookie banners, age gates, or simple authentication forms. And previously our JavaScript scanner was not able to access those sites. However, with the new improved capabilities, this is now possible and all so that you can scan more sites with DQM. And of course, something very useful is our benchmarking scores on a website level. So I will talk about that in more detail in a second. So AI in DQM, AI powered summary. This is a new feature launched not long ago. It provides executive level insights based on a three month rolling period. It analyzes issue counts to identify trends in your DQM metrics and offers you a quick overview of group and website status. Of course, when we're building the feature, we had the privacy safeguards in mind. So your company's company cannot be identified from the data we share. We only share issue counts and encrypted IDs. So definitely your confidential data will remain confidential. And this is available free of charge as a trial phase at the moment. Now, as I mentioned before, scanning behind login is a key feature that many of you have been waiting for. And to access this feature is very simple. If you have websites that require handling simple form authentication, so login and password, dismissing a cookie banner before accessing the website or handling age verification gates. That can be done with our scanner. You just need to create a customer support ticket, provide a list of sites that you want to be scanned, and of course include the URLs and login credentials. So feel free to reach out to your customer support to get started or speak to your customer success manager. Scores on the website level. What we've introduced with this feature is a new widget called benchmarking scores, which is now also located under website insights, website overview. That might not look like an feature feature. However, previously, this score was only available on the group dashboards or for specific websites on your website leaderboards. However, this was not visible under the website overview. So now we have simplified the process for you and included those essential information on the website overview directly. Okay, so let's jump into the tool itself. What you can see on the tool itself. What you can see on the screen is your very familiar view of DQM. I will first start with a quick demo of our AI insights feature. So for those of you who haven't used that yet, you will see a new button in the top right of the screen called AI insights. Once you click on the button, you will see more information about AI insights. But I will show you how it looks like once activated. So I will just quickly jump to a different context. Great. So when the feature has been activated, you can click on the on the button in the top right and the tool will generate AI powered summary that will explain to you the trends on your website over the last three months. So this summary is available for each group on the group level. So this summary is available for each group on the group level. Or you can navigate your website overview, select AI insights here and generate the summary. So definitely, this is an amazing tool for any kind of quarterly reporting to your leadership, any kind of updates on the progress of your accessibility initiative. So really great, great work. for the DQM team on providing this feature. Very quickly, I wanted to highlight to you how you can change the language of the interface. So in the top right as well, close to your name, you should be able to see the language drop down. At the moment, we have added German language. So when user selects the language, this is updated. And again, you can go back to English. So definitely, if you would like to see any other languages in the interface, definitely let me know in the Q&A section. Or you can even drop email to our customer support. And finally, very quickly, let me show you the benchmarking scores. So what I mentioned before, previously, the benchmarking scores widget was only available on the group level on the group level showcasing the score for a group. However, now it's available already in the in the website overview screen. Great, coming back to our slides. Now let's look towards the future what's coming in the second half of the year. Definitely very busy year for the team. So we have a lot of exciting initiatives. We can see on the first glance that we have a good balance between kind of growing DQM existing capabilities and adding new AI based capabilities to really harness the technology available for us these days. So starting with the spell check languages, we are working on adding additional languages in the spelling functionality, which will be Portuguese and Another initiative that many of you are waiting for are the new benchmarking scores, which I'll explain in a bit more detail in a second. We are working on a list of checkpoints to improve the score. That might sound a bit enigmatic. However, the question which I've been getting when I'm speaking to you on different calls and meetings, is that you want to know which checkpoints will be most impactful to your score, especially for many of our customers. The accessibility score is used in the internal reporting as a very important benchmark. And you want to know which checkpoints will contribute the most to improve your score, especially if, for example, end of quarter is coming up. So the team is working on delivering such a list for you. And of course, we'll make it configurable as well. On the topic of configuration, we've been getting a lot of requests to show in DQM your dashboard configuration. So what's the starting URL? What are the rules set up? And that's something that's that we're actively working on starting with showing you your starting URLs. So the link, the URL, the scan of the website starts. It's especially important for troubleshooting. Sometimes your scan might not have completed correctly. And it's good to review whether all of your starting URLs are correct. Another exciting feature for the team is platform modernization. So we've been working hard behind the scenes to improve the technology behind the technology behind DQM to make it more scalable and to enable a few new modern feature. So definitely improvements coming. AI Insights Enhancements is initiative to bring even more interesting information to the AI insights, especially the summary within that. GEO, Generative Engine Optimization is definitely a hot topic these days. And I will tell you more about that later in the session. And another analytics feature that we're working on are the deeper insights into issue counts. For sure, all of us experience a situation where our issue counts have increased dramatically, but we don't really know which checkpoints contributed to that. So we are looking at creating more granular information there. If you have any questions regarding those features, definitely add them to the Q&A section. I will have a look at them in a second. To give you a bit more detail into the exciting feature of new benchmarking scores. So our goal is to provide you with more transparent score calculation. We believe that we'll bring more transparency to the score with equal equal weightings of checkpoints. That will help you. That will definitely help you since fixing issues will lead to a specified increase in your score. It will make planning of your work definitely more predictable. We are also going to include new indicators in the interface in DUI that will highlight which checkpoints actually contribute to the score. We've been getting actually quite a lot of questions about that lately. There is no action required for the rollout. The new scores will become available on the launch day and the launch date will be confirmed by your customer success managers. And of course, you are welcome to have a look at our roadmap. GQM roadmap is available under GQM-portal.crownpeak.com. This is where I add all features which are planned or which we are even considering. And you can submit your ideas and vote on the features that are in our development pipeline. Now, upcoming feature, something very exciting that we've been working on is generative engine optimization. And don't worry, if this is a term which seems completely foreign to you. This is actually quite a new emerging area. So, GEO, generative engine optimization refers to the practice of preparing and structuring digital content in such a way that it can be effectively cited and used by AI-powered search and answer engines. So, GEO, generative systems, like, and used by AI-powered search engines. And for example, Chai GPT, Bing, perplexity, or even Google's search engine. And why would that be important? Before we dive into that, I just wanted to quickly pause to give you a few definitions which will be coming up in this conversation. So bear with me, even if that sounds a bit technical. For sure, you heard the term LLMs, large language models. So in simple terms, these are AI systems like ChatGPT or Gemini that are able to generate human-like answers. And they are important to us because they interpret and rewrite your content, your website's content when they are responding to queries of users. So for example, like in the case of Crownpeak, if a user submits a query to ChatGPT about the leading customer management system or digital quality management system, the content of our website will be taken, written and consumed to provide user with the response. Another term that will appear in this session today is AI search. So AI search is nothing else than search platforms that deliver AI-generated summaries. So if you compare it to this kind of maybe old -school Google search where you just receive the blue links with the summary, now we are receiving AI-generated summaries. And this is the part which is very important to us because the users are shifting more from those traditional search engines to the AI search, AI-powered search engines. And being featured in these summaries is the proper visibility battleground right now. And of course, for those who might not be clear, what is AI, what is artificial intelligence? This is just a system, a computer system that can mimic human intelligence, like understanding speech or generating content. And this is becoming increasingly relevant to our businesses since AI powers modern search and our content must be structured in the ways that AI can easily interpret and surface this information. Right. Moving on. And now with the good foundation of those terms, we can discuss what actually is GEO. So of course, the main premise of GEO is being able to optimize your content for AI-driven search and answer systems. And even though you might not be familiar with the term GEO, you must, or someone in your organization, must be wondering how do I make sure that my content is, my websites are visible in those new systems. So the purpose of GEO, of the optimization is to ensure that AI system can find, understand and use your content. So it combines having structured data, combines accessibility, combines clarity, and of course, factual granting. So especially this intersection of accessibility and GEO is very, very interesting to me. And of course, GEO is focused on how AI reads and interprets content. So we're not only optimizing the content for human readers or search engines as SEO does, but of course, the AI engines as well. And of course, it's very important for all businesses since GEO can deliver improved AI visibility. So content is more likely to be included in AI-generated answers, higher factual accuracy. If it's very, if it's important to us, and I'm sure it is, that our organization is correctly represented in the AI answers, having structured and well-organized content, really, really, really reduces those hallucinations. And of course, better user experience, clear and concise content improves AI summaries and snippets for those who want to discover your content through AI summaries. And of course, competitive advantage is key. Especially now when this is, the GEO is still early days, being an early adopter of that can really kind of put us, really give us the competitive edge. So, of course, we wouldn't share this challenge with you if we didn't have also a solution. So GEO feature in GQM is coming in the second half of this year. So really in one or two months. What we want to focus on is really ensuring that we help you understand how you can improve your data structure, how you can improve your data structure, your content structure, so that you can really be well positioned in the field. And the best part of that is that your websites are already being scanned by GQM. So providing you with the results of Generative Engine is just another layer of quality, which of course is the main goal, the main mission of GQM. So very briefly, for those who might be a bit more technical and want to know what exactly goes into a good SEO, we have identified seven areas. So having a structured data, having accessible content, so accessible not only to humans, to people, but also to AI, to those large language models, the right content structure, so that it's easy for AI to understand what's being presented. It's not only about the text that it's not only about the text that it can extract, but also how the information is structured. Page performance and mobile are very important. Alternative text is not only important for accessibility, but also for GEO, since we want to be sure that our information is correctly represented. Clarity and answerability. I think that's probably the GEO criteria. That's most people are very important for the fact that most people have heard about. So the fact that AI likes, find it easier to understand those Q&A patterns. For example, how to do this or how to solve that. And of course, this is also the way that we ask questions these days. Of course, having fact-based claims make our website, our content seem more authoritative, which of course is a plus. And of course, having a good topic coverage. So multiple pages, comprehensive coverage. So not just one page for information, but also having kind of a good spread of information. And going in depth into the topic rather than just kind of shallow, fluffy text. Of course, this is not to worry about now. Of course, once this feature will be available in DQM, we'll provide our users with good documentation. And to remediation suggestions. So just to summarize how the generative engine optimization can help. The higher visibility in AI answers mean more traffic and engagement. I can see that this is key, especially for our e-commerce customers. Improved trust and accuracy to reduce misinformation, especially for those customers of ours who might be a local government. optimize content. Optimize content structure. So faster AI processing and better summaries. Definitely if we want our products to stand out, that's key. And of course, the GEO will give us competitive edge in AI-first search and discovery. So if you are ready to optimize for generative engines. The feature, the new module in DQM will be coming later this year. You will be able to audit your site and maximize your impact in the AI ecosystem. We'll cover different areas of the GEO, so technical, content and factual optimizations. And of course, the goal is to make your content AI-ready, accurate and discoverable. Now, GEO best practice. So while there's still some time before you can have this feature in DQM, I want to share with you a slide which you can already take a picture of once everything is visible and share within your organization so that you can start preparing your mindset and create your your content in such a way that best serves your organization. So just general best practice. Definitely we want to give you want to give your content good structure. Focus with key points. Q&A format that matches potential queries. For example, for our internal crown peak marketing team, we're looking at queries like what's the best content management system, how to solve accessibility issues. So that really, this information is available on our website in this format. And of course, having informative chunks, that's key as well. You want to gain trust of AI search of the large language models. So you want to provide original contact and verifiable facts. Links to sources are great. The more data with links to sources we can provide, the better credentials, case and the more data with links to sources. And the more data with links to sources, case studies, author, that really having this information will really give you opportunity to gain trust with AI and to be really surfaced high on this list. We want to, you want to speak clearly, use natural language, meaningful variations and content related to subjects. And last but not least, to enable AI. To enable AI, you want to have the right schema markup. So of course, this is more of the code level. And GEO is not just SEO upgraded. However, this is still good SEO is the foundation for good GEO. So as a reminder, DQM also has already a module for SEO. So definitely go have a look there. So to give you a sneak peek into what we're working on. I will switch over to my environment. So something which is, this is just a test environment for a test environment for now. That's why not too much data at the moment. However, what's new here, compared to what you can see in your view, is the generative engine optimization under the SEO module. So this is not available in your DQM yet. This is still very much a prototype. However, I want to give you an understanding of what's coming. What's different here is that we're not using a term issue, which you might be familiar in DQM, but rather an opportunity. So this website that I have scanned in the regular scan received a score 6.4. The score is very aligned with the score you're familiar with in DQM. And of course, the checkpoints. And of course, the checkpoints that you're looking at here might not look familiar since they are specific GEO checkpoints. As we mentioned, they're looking at data structure. We have an indication whether this website has failed or not. Here we can see that there are an issue with some metatags. So as a user who wants to understand better what I can fix. So as a user who wants to understand better what I can fix, I will navigate to view all issues. So this really works the same way. The interaction is very similar to what you know from DQM. But of course, the topic is of GEO. And of course, content structure and mobile optimization. Again, what I mentioned before, there's a very interesting overlap between accessibility and GEO. Since AI definitely prioritizes accessible websites. So some of the best practices that we promote as accessibility, they accessibility to people to our users, they also simplify access for AI. So I think that's a very, very interesting overlap. So and of course, what I think is very interesting here is that the recommendations will be the recommendations will be coming as well. So for each checkpoint which has been failed, for example, write concise sentences averaging under 25 words, that will be one of the checkpoints in the new module, there will be recommendations provided. And of course, you can drill down to where the issues are located. Great. Now, before we move on to the next topic. Now, before we move on to the next topic, I would love to get your thoughts on the GEO. So you should see on your screen, two quick questions around how familiar is your organization with GEO and how important it is, how important you think it will be in the next 12 months. So you should see on your screen. In the last session survey, I asked you whether you want to see more EA updates in the future, and you responded yes. So this is what we'll be covering now. So what's very interesting is that we are starting to see EA enforcement, which can definitely be a wake up call, wake up call to many organizations. As you might have seen in the news, in July, four major grocery retailers in France have received former legal notices to comply with EA and were given the deadline of 1st September to fix the inaccessible online grocery services. The issues that were cited are screen readers, and no key workers blocked, no keyboard navigation, no keyboard navigation, and click and collect inaccessible. And even though this has happened in France, this is Europe, this is Europe wide. Definitely for all of our customers who are serving EU customers, this is definitely a very, very strong wake up call. And why this matters. European Accessibility Act has been in force since June this year. It applies to all businesses serving EU consumers. The risks are related to losses and fines, reputational damage, and exclusion from public contracts. And the sectors that are impacted is retail, e-commerce, software as a service, banking, telecom, transport, and telecom, transport, ticketing, and many others. So as we can see, compliance is no longer optional. It's a business risk. However, we're here to help you go from risk to readiness. And of course, if you are already using the QM, I'm sure you are already very well aware of the requirements. However, just to be very transparent here, automated tests, like the QM are not enough to be compliant with the regulations. Just because, purely because regulations require, first of all, ensuring transparency and providing user feedback channels. So each organization should have accessibility statements and a process work flow flow for handling complaints. Organizations also need to provide accessibility conformance report. This could be, for example, VPAT reports. Regular audits need to be conducted. And this is where automated testing can help. However, for those of you who have been dealing with accessibility for a while, you know that not all of the accessibility regulations, accessibility guidelines, can be automated. Some of them require manual audit. And this is also where Crown Peak can help you. We provide also accessibility services, manual testing. So definitely, if you are not yet in touch with an accessibility expert to handle your manual testing, definitely reach out to your customer success manager at Crown Peak. Code and content remediation needs to happen. So as you know, it's not just enough to have DQM scan the sites or have manual tests conducted. It's also key to be able to prove that you are actively fixing stability issues in the digital interfaces and content. And a key item here is also employee training. So what's very important is to equip developers, designers, quality assurers, and legal teams with accessibility knowledge and accessibility knowledge. And actually preventing accessibility issues is even better than tackling them whilst they are live. If we all, let's imagine the world where our teams know how to create accessible designs and we just have, and you know, our DQM results always come out green. That's obviously the goal where we are all striving towards. So definitely, if there are any questions on this, feel free to ask a question in the Q&A or reach out to your customer success manager or even our customer support. Very quickly, I'm very excited to announce that Crown Peak will be present at the DeMexico conference in Germany. The conference runs from 17th and a 20th of September this year in Cologne, Germany. And it's really a major digital marketing expo and conference. You can find out more via when you scan the QR code, how to attend. But yeah, we will be there if you're attending. Definitely please find us at our booth. at DeMexico. Before we look at the Q&A. I would love to ask you one more question around how helpful was this session. So you should be able to see on your screen three quick questions about whether you would like to hear more EAA updates. whether you would like to hear more about AI news and trends like GEO. And what do you want to see more of in Product Office Hour this year. I will give you a second to answer these questions. And in the meantime, I will review our Q&A section. All right, while you complete the survey, I will start looking at the Q&A questions. And I've got a great question from Ricardo, whom I met last week, I believe. Great to see you in the product. So it's like Office Hour. So you asked about what is DQM and why we talk about DQM instead of just Crownpik. The reason is very simple. Our company, Crownpik, has quite a large portfolio of software. And DQM is only just a portion of that. So DQM, of course, DQM stands for Digital Quality Management. However, however, By now, we have expanded our coverage, not only quality, but also accessibility, SEO usability with the new GEO feature coming. So this is kind of where the name DQM comes from. And except for that, we have two other major product lines. First Spirit, which is our amazing content management system, very AI powered. And product discovery, which is more targeted, product targeted at e-commerce customer and product discovery in the e-commerce space. So I hope that answered your question. If you have any more questions, definitely drop me an email. Right. Since we don't have any more questions, we can now conclude the session. However, thank you very much for joining. It's great to see the interest. Recording of the session will be available to you all. Will be shared by Crownpeak. And yeah, if you have any questions, reach out to me via email. If not, I will see you in the next Product Office Hour in November.