All right. So welcome everyone and thank you so much for joining today for our product showcase. Um, really today we want to walk through and talk to you about building an inclusive digital experience with the different tools that Crown Peak offers and really understanding what is digital accessibility, why is it important, and what can we do to ensure that not only is our content accessible, but that it's good quality going out? So that again, what the, uh, our reputation in the market stays the same and really increases with a good quality program. All right. So let's dive in today on the webinar. What we'll do is we'll do um we're doing our brief introductions. Now we'll go through what is digital accessibility and quality. And the bigger question is why does it matter? Um, one of the things we'll do is we'll also take a look at Crownpeak's Digital Quality Management solution, or DQM, as well as DXM connect, which allows for a true pre-publication checking prior to your content going live. And then, of course, we'll talk about some next steps as well as a little bit of Q&A so that any final questions you have any advice that we can give more? Happy to do so. All right. So let's get in and let's get started. What is digital accessibility. This is the million dollar question. When we think of digital accessibility 96% of websites out there are not accessible. And why is this. Most of these sites were not built with digital accessibility in mind. When we think of accessibility in our physical world, we think of things like the ramps that go up or handrails to hold on to. With digital accessibility, it's a little bit different because some of these things you can't necessarily see, but they are very critical to ensure that our website, um, is accessible with good quality information on it. Now, when we think about digital accessibility, there are some guidelines that we use and that are used globally. And those are called your wcaG or your wcaG guidelines. And these are a set of standards and guidelines that have been produced that all different global regulations utilize as their center. So when we think about some of the items that are required to make a website accessible, those same requirements are for the US in Europe and Asia. So it's really nice to have the same set of guidelines used everywhere. Now when we think about some of these digital accessibility and guidelines, what's really interesting is how this plays in the global scale of things. So when we think about those web content accessibility guidelines, this is truly at the center of these regulations. And what you'll see on the screen is, of course on the left hand side. Ada, the Americans with Disabilities Act, which most people are very familiar with, the EEA European Accessibility Act, is new. And we'll talk about this a little bit more. But what I want to show you here is all of the various countries across Europe, across the US, they all utilize those same guidelines. And so what we say at Crown Peak is once you know some of these guidelines, you just know once you understand them. In the US they're similar across the world. And this graphic here really shows you that again, all of the recommendations come from those W3C guidelines and those wcaG guidelines. One of the things I did want to mention really quickly is if there are any questions, please feel free to put them in the Q&A box. We'll also ask for questions later in the session. All right. So talking about that European Accessibility Act, what I wanted to do is put this on the screen because it is really important to understand that this major push in Europe, the date is June 2025. That is when the enforcement of this act starts, which means companies have already been working on looking at their digital assets, looking at their properties, because now we are within about a year of enforcement. And so as as companies are thinking through this, it's a really good idea to understand that in Europe, in about a year, we're going to have some enforcement. Now, one of the things I wanted to mention really quickly is a lot of people when we're talking about digital accessibility and quality, um, unlike things like a cookie banner, um, or unlike regulations like GDPR, accessibility is an ongoing process within your company. It is something that you work on regularly and you improve on. Um, whereas GDPR and some of those other guidelines, it's more of a set it and forget it. Um, so keep in mind that with accessibility and especially digital accessibility, it's one of those things that continues to build and continues to grow. So when we talk about why this is important, of course it's important, um, for our consumers who are coming to our website. When we think about digital accessibility, it's not just for those who may have, um, a disability. That is very obvious. It's also for ones temporary disabilities. Let's say, uh, you broke your primary hand or, um, you know, you had some eye surgery and now you can't see the screen as clearly, there are so many different areas that digital accessibility impacts. And with this slide, what we're doing is kind of showing you the revenue impact that accessibility can have. So not only can it impact your bottom line, but it can also actually help you make money in the end. So let's kind of dive into this to see what this means. And then we will get into the actual product. So when we think about digital accessibility and saving money, uh, especially in North America, demand letters from inaccessible sites, we've heard, uh, different lawsuits from Facebook, um, not being able for not having your consumers access websites because of certain disabilities can really impact your business. And when we think about those demand letters that are sent out, once that demand letter goes out, 93% of them are settled out of court, which means that company is writing a check. We want to avoid that. We do not even want to get in the realm of that. And when we think about an average settlement with an Ada claim, this can be anywhere from 20,000 up to 200,000. So if we can avoid all of that, um, not only are we saving money, but when we think about how digital accessibility impacts our consumers, this is really where it gets interesting. So when we think about the global population that is experiencing a disability, that's 1.3 billion people across the world, and that 1.3 billion people has $8 trillion of spending power. And the last thing we want to do is to leave that money on the table. Um, thinking about, uh, someone going to a website. If you think about yourself going to a website and you're trying to put something in the cart, or you click on a link, but it doesn't tell you it went into a new window and you continue to click on a link and spawn it. These are issues that can cause frustration on the consumer end, and that consumer will jump off your website. That is what we want to avoid, and we want to make sure that not only is your website accessible and usable, but that that brand quality is consistent. All the way through. Now thinking about digital accessibility. Um, how do we know what it is? Um, how do we know how our website is doing? That is what we're going to look at next. One of the, um, great things with Crownpeak's Digital Quality Management Suite, or what we call our DXM suite, is the fact that not only do you have a standalone program, but you also have direct integrations into your content management system. Um, and we have several integrations out of the box already built out for different configurations. And we'll talk about that here in just a minute. What I want to show you here is just the very basic setup of DQM, and how you and your teams would utilize DQM moving forward. So when we talk about digital accessibility and quality, ensuring that all of your web properties are scanned and available is really important. And so within DQM, anytime, uh, you have your website, it's listed out here. It's a one stop shop to understand the digital quality of all of your websites. Um, and we'll take, we'll look at a couple major pieces of DXM. But please note that we will follow up with additional information, um, as well as any additional demos that are needed. So let's take a look at some of these web properties. When you think about your web properties, you may have different languages. You may have different product configurations and different geographies. What we want to do at Crown Peak is we scan the entirety of your site, um, from all of your images, all of your links, everything, and we put it into our DXM system and aggregate that information into actionable results. And what do I mean by that? So what we're doing is we're looking at scanning the number of pages versus the number of issues that we're finding per page. So an issue could be a broken link and issue could be a missing alt text. These are issues that we know can impact not only the accessibility of your site, but also directly impact things like on page SEO. Now, thinking about digital accessibility. So let's think about adding a picture onto a website. There are several parts to that picture that we need to make sure our completed before that picture goes out. A lot of those items not only impact your accessibility score, but also directly impact your on page SEO. And that is really where DCMs power can come into play, is identifying those issues that impact multiple areas of your website, and thereby we can start to group certain issues and really do more with less. I know we all hear that saying out there, but it has never been more true than it is today, is that we need to take advantage of our resources, and if we can start to prioritize certain issues that we know are impacting multiple areas of our website, we can start to make some really good progress right away. And that is really what's critical in this whole digital accessibility journey, is that it is a journey. It's an ongoing journey, and being able to identify things that impact multiple areas is very critical. Now, of course, there's a lot of different things on this site that we can go over. One thing I wanted to show you is our website leaderboard and within our website leaderboard, excuse me, within our website leaderboard, um, we actually have the ability to look at all of your web properties and compare them. And let's take a look at this. When we think about all of our web properties, oftentimes, uh, setting up that competition is really what spurs people, uh, to make things better. So when we think about competition, there is nothing better than to list out your, uh, list out your websites and then show with a visual, uh, certainty where those websites are, who's struggling, how many average issues per page. So having a one stop shop that not only gives you that group overview of what's going on on the website, how are all my properties performing? But now you can look at them as compared to each other, and you can actually say, hey, I'm going to sort here so I can see that this website is struggling the most and therefore I can direct our resources to this particular website. All right. So I know we did kind of a quick overview within the actual digital quality management software itself. What I'd like to do now is to show you just how we have natural integration into content management systems, so that you really take the power of digital quality management and harness it in that prepublication manner. So let's take a look at that right now. Now what you're seeing on the screen. This is our first spirit, uh, content management system. Uh, this is Crown Peaks. Uh, CMS, actually an industry leading hybrid headless, uh, CMS that is one of the only CMS in the market that has a natural integration with digital quality and accessibility. And I'm going to show you right now exactly what this looks like. Um, one of the things as we get into this is we do have, um, certain integrations built out for content management systems. Of course, our first Spirit in Crownpeak's DQM solution, but we also have a direct integration with AEM or Adobe Experience Manager, as well as Site Core. Now, Crown Peaks DXM is CMS agnostic, but the direct integrations we have are with the CMS, as I just mentioned. Now again within our CMS. Um, if we can imagine, as a content editor, I have come in here. I don't know much about digital accessibility. I'm just adding content onto the website. That's something that we hear all the time. And so one of the things that we have introduced is what we call DQM connect. And what DXM connect is doing is it is running real time on your website, on your content management system, and it's actually telling you before you publish what these potential accessibility issues are. And what you'll notice is one of the images that I just put on the website. I've actually introduced an issue and accessibility issue that also impacts our on page SEO. And that is because when I added this picture, I did not add an alternative text, which means as a screen reader comes over this picture without an alternative text, it actually just skips over the picture and does not tell the person utilizing the screen reader that the picture is there. Or worse, it will read out the file name. And we all know that image file names can be extremely long and make no sense. So let's go in and add an alternative text before we publish this page. So you'll see again alternative text. Let's go ahead and put in pool. We'll save that. And as it's instantly running in the background DXM and is instantly re scanning that page. And as a content editor, look I thought I fixed my issue, but actually I introduced another one because within with an alternative text, not only does it need to be an alternative text, it needs to be more than one word. It needs to be meaningful. And so now again, this is all before publishing. Now I can go back into my picture and I'll just do a very quick cool with lights. I'm going to save and again, instant scan. And now I know that image that I have put on my website. Not only is it accessible, but it's usable as well. So now before I have even published this page, I have already ensured that all of my images are accessible and that includes having again an alternative text. Now thinking about this. This is really a powerful tool to introduce to your teams because as you can imagine, being able to highlight and patch these issues prior to publication not only saves us money, but it's also helping us teach and educate our teams. Meaning, when I add a picture onto our websites, Chrome Peak's team will help you and your teams. To understand, the picture must have a descriptive alternative text and also helping your teams understand why these issues are so important and why these items are so critical to publishing and editing and adding content onto your website. Now, thinking through the fact that we have the ability to instantaneously scan any part of our website, the other part to Crownpeak's, DQM and accessibility and quality is that you have the ability to add in what we call custom guidelines or custom checkpoints. And what this does is this opens up Chrome peaks DXM to then now include brand guidelines to ensure that when someone adds a picture that there are certain guidelines that it follows, ensuring that the appropriate font and color is being used on the website, ensuring the company name is written correctly. These are some of our most popular custom checkpoints that we see companies adding in, and when those custom checkpoints are added in, you'll see them of course, here on your DXM connect panel. And so as all of these accessibility checks are running in the background, those same branding and quality checks can be running as well. Now. That we have our web page. Let's say we're at that point that we are ready to publish this web page. We also take this idea of digital quality one step further within our CMS system, because not only do you have the ability to instantaneously scan this information, you also have the ability to gate or guard your, um, website in the content. What do I mean by that? Within our within our CMS, we have a very specific release workflow that you can customize. And part of that customization is being able to add in certain items to say, hey, before this release is approved, it must be considered accessible. It must be considered usable. You can start to add those guidelines into your release so that if you have a content editor adding and making updates and changes, you can actually put the guardrails up and say, hey, you cannot publish this page until these certain steps are met. And this is another very powerful quiver, a very powerful bow in your quiver, because now you can actually ensure that content is accessible before it goes out to the public. Now we are in within our CMS here. Uh, we were looking at, um, the actual DQM platform. When you are within your CMS instance, you can also select your DQM, and the DXM dashboard will pull up so that you do not have to log in to different, um, different tabs. You don't have to have, um, multiple, uh, tabs open. Uh, you can simply get to all of the information from DXM within your CMS. It's literally a nice quick button. So very easy. Um, for not only your teams to utilize, uh, within your CMS, but they can easily jump over into the actual DQM platform itself to, of course, double check on making sure the accessibility and on page SEO scores are up. All right, so I know we've gone through, uh, quite a bit here. Um, as kind of a quick summary before we get into some of our Q&A Crown peaks, DXM or Digital Quality Management, um, is a continuous scanning platform. It is a SaaS based platform. So that as um, content is being added to your website, we are constantly scanning, um, everything on your website links, images, PDFs, all of that, pulling that information in and aggregating it into actionable results. Meaning we are able to understand the landscape of your website, meaning what the accessibility score is, what that usability score is, and combining that so that you and your teams can utilize your CMS and all of the power of accessibility and digital quality all before publishing it live to your consumers and audience. All right. So I see that we have a couple of questions. And, um, Maddie, I would love to go ahead and start the Q&A session. So, uh, one of the questions we have is that there is someone currently using a product and potentially thinking, uh, about changing it, and they just wanted to be able to ask a couple of questions. Absolutely. We will follow up with you directly with some information. Keep in mind. Um, of course, we do have one pagers. We also, um, have different resources that you can go to. So we will follow up with you directly. All right. Um, oh, another great question that's come in. Uh, what is the most common accessibility violation that can negatively, negatively impact your on page SEO score? Great question. And I'm really glad you asked that. When we think about, uh, issues that are impacting our on page SEO. I'm actually going to really quickly show you, uh, one of the modules that we have within Crownpeak's DXM is our, uh, SEO module. And what this does is this is only looking at those items that impact on page SEO. And to answer your question, the number one issue that we see that impacts on page SEO is dealing with images. Um, so whether it's a broken image or that that image is missing an alternative text like we were talking about before. Um, these are one of the things that we see come up. Frequently, uh, images, whether the image is too big or there's not an alternative text. The second thing that often, um, negatively impacts on page SEO, and it seems like a duh. But broken internal and external links can impact your on page SEO. So lots of different items, but those are the ones that we really see come up frequently with on page SEO. Another question came in regarding the slide deck and the recording. We will have the recording available and there will be a follow up with within our teams. And in fact. Um, let's go ahead. The follow up, we will actually send out, um, our, uh, state of the website. We'll follow up with, um, some information. Uh, we had a another question come in. Uh, regarding the product working within the first spirit site. Architect. Um, I will actually, uh, follow up with an answer, but the the general answer is yes. Um, there's a couple items within site architect that, um. That we have, I'll say, going a little bit differently, but the overall answer is yes, it will work within site architect. I really appreciate all of these questions. Uh, we actually have another question coming in regarding, um, European regulations versus US regulations. Another great question. Uh, thinking about regulations. Um, of course, we talked about the EPA coming up in 2025. As far as the US and Canada goes, Canada has several regulations that are live, including Aoda in Canada. Um, in the US, we've actually seen states such as Maryland, California, Nevada and Texas start to look into, uh, digital accessibility and requiring websites to be accessible. So we are seeing a lot of that regulation, not just in North America, but in our European markets as well. Um, great question about the regulations as it's impacting our entire world, basically. Uh, one of the another questions does the solution give recommendation for fixing the identified issue? Great question. Uh, we actually have a fully fledged, um, issue, and I will quickly show you, um, with the remaining time we have for every single issue that we have, uh, within our system, we have fully vetted that issue out, including why it's important how you can resolve that issue. So, um, the issue we're looking at here indicate when a link will open in a new window. Um, we will give you a couple different resolutions to that issue. Uh, but my favorite part is that we actually explain what we're looking for and how we're looking for it in the code, and this is where you and your teams can really start to level up. Because as we fix these issues, then we start to train our teams to create and design with with accessibility and digital quality in mind. All right. Um, well, I really appreciate everyone's time. I know we're at the bottom of our. At the end of our session here again, we will follow up with, uh, some of the questions that were answered. Any questions we didn't get to within our webinar today? Uh, we will certainly follow up directly. But again, we really appreciate everyone's time and we look forward to speaking to you guys again in the next quarter.