Fredhopper Videos

Beyond Search: The Future of Product Discovery in Retail

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April 03, 2025

Search has been the foundation of product discovery for years, but the landscape is shifting. With AI-driven tools like ChatGPT changing how consumers find products, retailers must rethink their strategies. In this video, we explore why search alone isn’t enough—and how curated, AI-powered merchandising can drive engagement, loyalty, and sales at scale. Watch now to discover the future of product discovery!